39 Beauty Brands You’re Mispronouncing
If you’ve ever wondered how to pronounce your favorite beauty brands, chances are you’re not alone.
Several of them can get quite tricky — especially ones like Caudalie and Ole Henriksen that have origins overseas.
To lend you a helping hand, INSIDER has rounded up 39 brands and the correct way to pronounce them.
Batiste

The wrong way: Bah-tist.
The right way: Bah-tee-ist.
Boscia

The wrong way: Boss-see-ah.
The right way: Bo-sha.
ALSO READ: 34 Designer Names And Fashion Brands You’re Mispronouncing
Caudalie

The wrong way: Ka-oo-dah-lie.
The right way: Kwah-dah-lee.
Ciaté

The wrong way: See-ah-tee.
The right way: See-ah-tay.
Clinique

The wrong way: Klin-ick.
The right way: Klin-eek.
Davines

The wrong way: Dah-vines.
The right way: Dah-vi-ness.
Estée Lauder

The wrong way: Ess-tay La-ow-der.
The right way: Ess-tay Law-der.
Glossier

The wrong way: Gloss-ee-r.
The right way: Gloss-ee-yay.
Kérastase

The wrong way: Care-ah-stayce.
The right way: Care-ah-stahss.
Kevyn Aucoin

The wrong way: Kevin A-coin.
The right way: Kevin Au-quan.
Kiehl’s

The wrong way: Kiles.
The right way: Keels.
Korres

The wrong way: Cores.
The right way: Core-rezz.
L’Occitane

The wrong way: Lah-cee-tayne.
The right way: Lox-ee-tahn.
Lancôme

The wrong way: Lan-comb.
The right way: Lahn-comb.
La Roche-Posay

The wrong way: La Roe-shh Po-say.
The right way: La-Rou-shh Po-say.
Lorac

The wrong way: Lore-ack.
The right way: Luh-rock.
NYX

The wrong way: N-Y-X.
The right way: Nix.
Ole Henriksen

The wrong way: Ooh-lay Hen-rihk-sehn.
The right way: Ooh-lah Hen-rihk-sehn.
Oribe

The wrong way: Oh-ree-bay.
The right way: Or-bay.
OUAI

The wrong way: Wee.
The right way: Way.
Ouidad

The wrong way: Ooo-ee-dad.
The right way: Wee-dahd.
Sephora

The wrong way: Seh-ep-hora.
The right way: Seh-for-ah.
Shiseido

The wrong way: She-cee-doe.
The right way: Sheh-say-doe.
Stila

The wrong way: Still-ah.
The right way: Steel-ah.
Yves Saint Laurent

The wrong way: Eves Saint Laur-ent.
The right way: Eve Sane Laur-un.
Morphe

The wrong way: Morf.
The right way: More-fee.
Givenchy

The wrong way: Give-ench-ee.
The right way: Gee-von-chee.
Huda Beauty

The wrong way: Hue-da Byu-tee.
The right way: Who-da Byu-tee.

The wrong way: Laur-a Mer-see-air.
The right way: Laur-a Mer-see-ay.
Besame Cosmetics

The wrong way: Beh-same Kaz-met-icks.
The right way: Beh-sah-meh Kaz-met-icks.
Ofra

The wrong way: Off-rah.
The right way: Oh-frah.
Almay

The wrong way: All-may.
The right way: Ahl-may.
Laneige

The wrong way: La-naige.
The right way: La-ne-jeu.
Josie Maran

The wrong way: Jo-see Mare-anne.
The right way: Jo-zee Mar-ran.
Guerlain

The wrong way: Ger-lane.
The right way: Gare-lohn.
Algenist

The wrong way: All-jah-nist.
The right way: Al-jen-ist.
e.l.f.

The wrong way: E. L. F.
The right way: Elf.
Mally

The wrong way: Mall-ee.
The right way: Mal-ee.
Anastasia Beverly Hills

The wrong way: Anna-stay-shza Bev-er-lee Hills.
The right way: On-ah-stah-zee-ah Bev-er-lee Hills.
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