Kim Kardashian West is releasing a new fragrance and really, uh, went there with the marketing. It’s called KKW Body, and promo started promptly with some subtle, artsy nude boob and vag pics of Kim; she tagged herself. Privates blurred out, of course; Instagram law is still a thing.

 

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For those doubting this is truly Kim’s literal body of work, Kim then announced on her Insta that she did a mold of her body for the bottle. So yes, you can buy a replica starting on April 30 if you’re so inclined!