BMW welcomes a new era of performance with the XM, a super-SUV that combines a V8 M-division TwinPower Turbo engine with BMW’s fifth-generation battery technology. Now, it marks another step in its history books, teaming up with the supermodel Naomi Campbell as she becomes the face of the XM’s “Dare to be You” campaign.

Per the marque, the campaign and car are “all about: DEDICATION. DETERMINATION. DRIVE.” Speaking on the partnership, Dr. Campbell said, “the BMW M slogan, ‘Dare to be You,’ immediately appealed to me because it describes exactly the confident attitude that is necessary for progress and positive change.”

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