Rihanna, LeBron James, Roger Federer And Patti Smith Star In RIMOWA’s Latest Campaign

RIMOWA has unveiled a new campaign exploring the art of travel featuring Rihanna, Lebron James, Roger Federer and Patti Smith. Showcasing the brand’s “Never Still” collection, RIMOWA enlists the four diverse celebrities to share their personal connections with travel.

The campaign features a short video from each person explaining their connection to travel while also showcasing the new collection. Rihanna broke away from the city and explored the desert in an Airstream for her clip, while Lebron James showcased his travels heavily centered around family and community. Patti Smith returned to New York City after spending time at her beach house during the pandemic for her clip, and Roger Federer’s video revealed him taking in the importance of slowing down.

Throughout the clips and accompanying images, the four personalities showcase the range of the “Never Still” collection, which features RIMOWA’s polycarbonate crossbody bag in several colors, the original luggage in silver and black aluminum and the classic trunks in silver and black aluminum.

With prices ranging from $1,260 USD to $1,730 USD, check out the full collection and campaign on RIMOWA’s website.

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