After a recent first look at some of the collaborative products, Disney and Gucci have released the campaign imagery for their Chinese New Year collection. The range is themed around Mickey Mouse in homage to the Chinese Year of the Mouse (or Rat), with a number of references to the iconic character appearing across everything from sweatshirts, coats and cardigans to accessories, footwear and bags.

A stand-out theme for the collection is the all-new Mini GG Supreme canvas with a Mickey Mouse print. This material features the iconic interlocking G pattern complete with Mickey Mouse repeated across it. This print is a reference to one of Gucci’s classic ’80s fabrics, with the original design, color and look all reproduced through high-definition digital printing.

This graphic-rich canvas is used on handbags, small leather goods, luggage and shoes, as well as a previously-seen coat. Elsewhere in the collection, other pieces feature an all-over Mickey and Minnie mouse colorful print, embroidered patches and jacqurd motifs.

Take a look at the collection in the Harmony Korine-shot campaign imagery in the gallery above. The full Disney x Gucci capsule will release on January 3 via the Gucci web store, physical locations and select stockists.

Elsewhere, brands as diverse as Converse and Jordan Brand have each launched their own Chinese New Year products.

For more on FASHION, follow us on Instagram @fashionpivot | Twitter: @fashionpivott | Facebook: Fashio0npivott|
If you have a story or suggestion, Email: info@fashionpivot.com
Leave your views in the comment box below