Earlier this month, the 3.PARADIS label, founded by Emeric Tchatchoua, unveiled its latest Fall/Winter 2023 collection, maintaining its signature multifaceted approach to streetwear. The French-Canadian brand’s dedication to tailored silhouettes and the iconic dove motifs made a striking return, now infused with renewed vibrancy and daring color palettes. Now, the label has introduced its FW23 campaign, breathing life into the collection.

In a display of poetic beauty, the campaign images explore the intricate journey towards success, dissecting its various stages. They capture moments of small victories, sacrifices, setbacks, resilience, and ultimate triumph, revealing the multi-layered nature of the experience. Shot in an outdoor setting, these images skillfully blend the natural beauty of lush greens and blues with the brand’s bold new collection.

The collection features an array of pieces, including a meticulously crafted goldenrod suit, varsity jackets in powder pink and black adorned with the brand’s signature dove emblem, dove denim, graphic jackets, a tailored black overcoat, technical jackets, vibrant yellow tops, and more. Over the past few years, the brand has experienced significant growth, from launching new collections to debuting its first runway show during Paris Fashion Week in June. With this new campaign, it’s evident that 3.PARADIS has no intentions of slowing down.

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