AC Milan, PUMA And KOCHÉ Unite For Upcycled Capsule Collection
AC Milan, PUMA (XETRA:PUM.DE -1.40%) and KOCHÉ have united for an upcycled capsule collection. In celebration of sports and heritage, the collaborative offering has been crafted from unused soccer jerseys.
Blending KOCHÉ’s design notes, AC Milan’s heritage and PUMA’s sportswear aesthetic, the collection represents a harmony of varying identities. Specifically, KOCHÉ founder and creative Christelle Kocher reworked her favorite AC Milan PUMA jerseys with past season KOCHÉ fabrics.
“We could not be more excited for this incredible collaboration with Christelle Kocher and PUMA, inspired by common values such as sustainability, inclusion, creativity and progressiveness,” said AC Milan Chief Revenue Officer, Casper Stylsvig. “This collaboration shows the versatility of the AC Milan brand and its ability to comfortably move outside of football and make an impact in other areas such as fashion and lifestyle.”
From a black denim jacket with jersey sleeve accents to a multi-fabric short-sleeve button-down shirt, the collection brings an elevated athleisure touch to upcycling. The collection will make its official debut during Paris Fashion Week on Monday, February 28 and will be available for purchase on KOCHÉ’s website.
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