Author: Innocent Kwashie

New Guards Group Announces Long-Term Partnership With Reebok

Authentic Brands Group (ABG) has launched a strategic partnership with New Guards Group to grow the Reebok brand, which ABG announced it was acquiring for $2.5 billion USD late last year. The deal sees New Guards Group — the Farfetch-owned group best known as the holding company behind Ambush, Palm Angels and Off-White™ — named as Reebok’s core operating…

AC Milan, PUMA And KOCHÉ Unite For Upcycled Capsule Collection

AC Milan, PUMA (XETRA:PUM.DE -1.40%) and KOCHÉ have united for an upcycled capsule collection. In celebration of sports and heritage, the collaborative offering has been crafted from unused soccer jerseys. Blending KOCHÉ’s design notes, AC Milan’s heritage and PUMA’s sportswear aesthetic, the collection represents a harmony of varying identities. Specifically, KOCHÉ…

Xtacy Conspired’s Latest Collection is A Fusion of Contemporary & Traditional Designs

Budding menswear brand Xtacy Conspired recently unveiled its latest collection tagged Feature.21. According to the Artistic Director, Dimeji Peter: Our latest offering unveils a diverse range of designs combined with styles featuring some 21st-century types of clothing; alte wears, English-urban wears, high street wears and a fusion of our…