Early this week, Balenciaga unexpectedly wiped all of its social media channels. The fashion house’s official InstagramTwitter and Facebook pages have had all posts deleted leaving them completely blank.

Nothing has surfaced just yet, but the drastic move is expected to be tied to the upcoming haute couture show designed by Creative Director Demna Gvasalia. It is interesting to note that the upcoming showing serves as Balenciaga’s first couture collection in 53 years.

Balenciaga’s haute couture show is now set to unveiled July 7.

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