In past Fashion Week seasons, Charaf Tajer’s Casablanca has generated controversy, notably for its use of real horses as props for the Spring/Summer 2023 showcase and its insensitivity in drawing inspiration for the Fall/Winter 2023 collection. Seeking redemption, Casablanca aims to improve its image by shifting its customary co-ed show to the women’s fashion schedule of Paris Fashion Week.

Scheduled for October 1st at 4:30 p.m. local time, Casablanca will unveil its Spring/Summer 2024 collection, marking a significant expansion into the realm of womenswear. While historically focusing on menswear, the brand has naturally ventured into new markets through recent seasons, consistently presenting co-ed collections that further develop its preppy aesthetic. Founder and Creative Director Charaf Tajer expresses, “The desire to make our mark in womenswear has always been within me, and now seems like the opportune moment to confidently step into this arena. We’re entering the major leagues.”

During the previous Fall/Winter 2023 season, Casablanca’s inspiration drew from Syrian refugees, intertwining luxurious travel motifs with the glamour of Los Angeles parties. This approach appeared disconnected from the current pain experienced by Syrians and received substantial criticism for its lack of sensitivity. As we look ahead to the Spring/Summer 2024 collection, we hope to witness a transformation in Casablanca’s approach, but only time will reveal the extent of the changes.

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