According to Reuters, multinational beauty company Coty has agreed to purchase a 20 percent stake in Kim Kardashian West‘s brand, KKW Beauty.

The 20 percent stake is going to cost Coty $200 million USD. Furthermore, the conglomerate has valued Kim Kardashian West’s brand at $1 billion USD, which is $200 million USD less than the $1.2 billion USD valuation it put on Kylie Jenner‘s make up brand. Last year, Coty purchased a 51 percent stake in Kylie Cosmetics at the price of $600 million USD.

Furthermore, Coty has previously disclosed that it was in talks with Kardashian West regarding a potential collaboration. KKW Beauty was launched in 2017 and has branched into various areas of makeup and beauty, including an inclusive body line, as well as products for the face and fragrances.


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