Following on from Balenciaga‘s show-stopping runway show at this season’s Paris Fashion Week, the Demna Gvasalia-helmed label has dropped yet another “object,” this time around introducing a luxe travel pillow.

The house’s “object” line has been on top form as of late, having delivered a bunny-inspired iPhone 12 case and Airpods case, a water bottle, and an array of sneaker cubes in just a handful of weeks. For its travel pillow, Balenciaga maintains its expected level of luxury by serving the flight accessory in 100% cotton that’s finished with a medium fleece feel.

Designed like the top part of a hoodie, the travel pillow cocoons your head and neck with a well-padded support section that snaps together using popper buttons. The hood features drawstrings as per a traditional hoodie design, and in a very un-Balenciaga move, there is no branding on the exterior of the accessory.

Retailing for $650 USD, the Balenciaga Travel Pillow can be seen above and purchased from Balenciaga’s website now.

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