If you’ve ever questioned why someone would pay a premium for jeans that are already ripped. then you’re seriously not going to like Gucci’s newest denim offering for men.

Gucci explained the jeans are a new take on blurring the line between vintage and contemporary

The fashion house is currently selling an “eco washed organic denim pant” online for $770 a pair . the jeans are deliberately stained to look like you just rolled around in freshly mowed grass.

Italian luxury brand Gucci have divided fashionista with their Eco washed organic denim pants (pictured), which are currently on sale for £600

According to the product description, the high-end jeans are “specifically treated for a stained-like, distressed effect” . Gucci is also selling a pair of denim overalls that are similarly stained for a cool $1,100, or $1,400 on its U.S. website.

Gucci specifically treated the jeans to achieve a distressed appearance that evoke a 'grunge vibe' as part of their autumn/ winter collection

On social media, people weren’t too thrilled with Gucci’s new overpriced denim offerings. “Wrong on all levels,” one person said about the grass-stained pants. “What fools they make of people,” a third user commented

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