IVY PARK, Peloton And adidas Announce Its First Collaborative Collection
Towards the latter end of Summer 2021, Beyoncé headed to the rodeo and introduced her cowgirl-friendly IVY PARK collection with adidas (XETRA:ADS.DE +0.62%) . And as we move closer into the winter season, the chart-topping pop singer is further broadening product initiatives with another Three Stripes capsule for both men and women, and this time she’s bringing in Peloton along for the ride.
All three of these parties are rooted in the world of activewear, and so it’s here that they’ve effectively built an extensive 29-piece apparel assemblage and one collaborative UltraBOOST. The pieces are perfectly engineered for layering as the assortment is comprised of bike shorts, tights with matching bras, shorts and tees. Color palettes are anchored by solid black and olive green, but also bear vivid neons for contrasting. Elongated windbreakers with cropped hoodies are also tossed into the mix so that you have matching items to rock before and after your workouts.
The adidas UltraBOOST offering in is done up with a two-toned motif. A majority of the real estate including the PrimeKnit uppers, cages and sides of the BOOST foam are colored with a swampy olive hue while neon green pokes out through the treading and interiors.
The IVY PARK x Peloton x adidas collection launches globally on November 10th via adidas.
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