Ever since the Louis Vuitton (PARIS:MC.PA +3.63%) Fall/Winter 2021 “Ebonics / Snake Oil / The Black Box / Mirror, Mirror” collection debuted on the runway back in January, there has been a huge amount of build-up online and IRL — even from Virgil Abloh himself who created the video Monologue 6. Now, LV has developed a pop-up residency in SoHo, New York, where the pre-launch of the FW21 collection can be seen and shopped.

Louis Vuitton Fall/Winter 2021 FW21 Pre-Launch New York Store Menswear Virgil Abloh Collection Monologue 6 "Ebonics / Snake Oil / The Black Box / Mirror, Mirror"

For the shopping space itself, Abloh decorates the store in red and orange hues (very Space Jam if you ask us), and litters in his usual array of model-like mannequins decked in the latest LV goods. Ready-to-wear, accessories, leather goods and gifting items appear on shelves and racks that line the walls, showcasing a number of notable pieces such as the takeaway coffee cup-shaped bag, the mirrored leather LV monogram bags, a new take on the Louis Vuitton LV Trainer, and various runway pieces.

Louis Vuitton Fall/Winter 2021 FW21 Pre-Launch New York Store Menswear Virgil Abloh Collection Monologue 6 "Ebonics / Snake Oil / The Black Box / Mirror, Mirror"

One standout piece is the mirrored leather LV Monogram trench coat, while a green LV varsity jacket, a tartan kilt-like pair of culottes, and a rather special, highly decorative leather biker jacket all appear.

Louis Vuitton Fall/Winter 2021 FW21 Pre-Launch New York Store Menswear Virgil Abloh Collection Monologue 6 "Ebonics / Snake Oil / The Black Box / Mirror, Mirror"

Take a look at the store and a range of selected items in the gallery above, and head over to the store from July 9 to see the FW21 pre-launch.

Louis Vuitton
104 Prince Street,
New York,
NY 10012

Louis Vuitton Fall/Winter 2021 FW21 Pre-Launch New York Store Menswear Virgil Abloh Collection Monologue 6 "Ebonics / Snake Oil / The Black Box / Mirror, Mirror"

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