Nigerian Fashion Brand Imaatu Debuts ‘Adire Tuntun’ Collection
Fashion brand Imaatu has lifted the veil on their fall/winter collection titled “Adire Tuntun”. Highlighting the indigo-dyed pattern, originated in Nigeria, which is the primary drive of the collection.
“Adire Tuntún” which simply means “New Adire” births a dazzling array of ready to wear pieces and evening gowns, with striking emerald and shadowy patterns.
An homage to the African culture and accentuating cross-cultural fashion, the designer named each piece after beautiful Nigerian names such as Amaka, Nkem, Arewa, Ijeom, Enitan and more.
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