The stars of international porn website Pornhub will walk the runway at New York Fashion Week for the first time on Sunday in what designers are calling a ‘feminist statement’ about the adult entertainment industry. 

Porn stars made famous by the site including Asa Akira, Marica Hase and Jade Kush will model the latest collection by Berlin designers Nan Li and Emilia Pfohl of Namilia.

The collection is called Herotica, and the designers say they chose to feature the stars on the catwalk to make a feminist statement that porn isn’t ‘existentially male’.

Porn stars made famous by the site including Asa Akira (above) will model the latest collection by Berlin designers Nan Li and Emilia Pfohl of Namilia
Porn stars made famous by the site including Asa Akira (above) will model the latest collection by Berlin designers Nan Li and Emilia Pfohl of Namilia
Namilia designers Emilia Pfohl (center left) and Nan Li (center right) in September 2018 at New York Fashion Week. The stars of international porn website Pornhub will walk the runway for the first time on Sunday in what the designers are calling a 'feminist statement'
Namilia designers Emilia Pfohl (center left) and Nan Li (center right) in September 2018 at New York Fashion Week. The stars of international porn website Pornhub will walk the runway for the first time on Sunday in what the designers are calling a ‘feminist statement’

‘The cosmos of sexual pleasure has been restricted to a few boring and chauvinistic narratives for the pleasure of the male gaze,’ Li told Page Six. 

‘Porn isn’t something existentially male. Most women just have been excluded from determining the narrative.’ 

Though this is the first time its stars will hit the catwalk, Pornhub did also make an appearance at the Spring 2018 New York Fashion Week back in 2017.

The ‘YouTube of Porn’ collaborated with streetwear brand Richardson for a capsule collection of clothing that featured the site’s branding and logo and photos of its popular stars. 

This latest venture comes as Pornhub makes strides to become more mainstream.   

The company, which makes an estimated million dollars a day in revenue, has focused on mainstream advertising campaigns over the last few years, including billboards in Times Square.  

Then, in 2019, former Disney Channel star Bella Thorne directed a film for Pornhub called Her & Him, which debuted at The Oldenburg Film Festival in September.   

That same year, more people (141 million) voted for their favorite videos on Pornhub than voted in the 2016 US presidential election (139 million), reported The Daily Beast. 

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