The Fédération de la Haute Couture et de la Mode, French fashion’s organizing body has now revealed its official schedule for Paris Fashion Week Men’s Spring/Summer 2021 taking place July 9-13.

Set to be aided by Launchmetrics, Google, Facebook, YouTube, Instagram and Hylink in China, the event will serve as a new digital take on the annual celebration of fashion. Labels on the official calendar will be offering video presentations that be viewed again following initial broadcast.

While fashion school Institut Français de la Mode will be preparing assemble interviews, making-of clips and Zoom gatherings with participating brands and designers, cultural institutions, media firms and others. Conversations, concerts and cultural visits will also come from professionals and official partners – DEFI, L’Oréal Paris and DS Automobiles.

Additionally, Sphère, a showroom dedicated to young brands, will be held online, France’s Canal + Group will serve as an events channel, The New York Times will be broadcasting videos and Radio Nova will be animating editorial content and events. In line with past fashion week’s cultural institutions taking part include the Musée du Louvre, Palais de Tokyo, Musée des Arts Décoratifs, Musée de la Mode de la Ville de Paris and Théâtre du Châtelet.

Catch the official schedule for Paris Fashion Week Men’s SS21 on the Fédération de la Haute Couture et de la Mode website. It is interesting to note that Paris Fashion Week Women’s SS21 will see physical shows with appropriate social distancing, augmented by a digital platform and take place September 28-October 6.

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