Thom Browne and ASICS Frame Life in Motion Through ‘The Working Hour’ Zine
A suit is memorable precisely because it can feel out of place, an anomaly in motion. That tension anchors ‘The Working Hour’, a limited edition magazine shaped by the unexpected meeting of Thom Browne’s precise tailoring and ASICS’ performance mindset. Here, the boundaries between formalwear and athletic function soften, turning an ordinary commute into something cinematic and quietly surreal.
Set within the restless rhythm of Tokyo, the story unfolds as a visual essay following a lone figure moving through the city in full suiting at a runner’s pace. The contrast is immediate. Elegance meets urgency. The imagery feels both improbable and magnetic, the kind that stays with you long after you look away.
More than a record of collaboration, ‘The Working Hour’ reflects Japan in constant motion, capturing its discipline, energy, and subtle poetry. Photographer Robbie Lawrence builds this atmosphere with a careful balance of stillness and speed, while Kontact Studio shapes the layout with clarity and restraint. Durga Chew Bose brings a thoughtful voice to the narrative, giving form to the tension between control and release.
The magazine also offers a closer look behind the scenes, including a conversation between Browne and Lawrence that traces how the project developed from idea to final image.
Produced in limited quantities, ‘The Working Hour’ is both object and experience, available exclusively through Thom Browne stores worldwide for those quick enough to find it.
@thombrowne … the long run … “how many strangers did you pass today? how many times did you see the color blue? the color red?” ‘the working hour’ is a project created by robbie lawrence showcasing the thom browne x asics collaboration. an exploration of japanese life in motion… creative direction & images by robbie lawrence styled by hannes hetta words by durga chew-bose photography by eoin mcloughlin music by sega bodega and lucinda chua creative production by takuhito kawashima production by kontakt studio #thombrowne #thombrowneasics
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