Following the announcement of Kanye West‘s YEEZY Gap partnership to kick off the #WESTDAYEVER roll out, many began raising questions about the Gap’s previously reported collaboration with Telfar.

The new 10-year partnership, which sees Nigerian-British designer Mowalola Ogunlesi appointed the official design director, is centered around Kanye’s reverence for the fashion purveyor’s democratic approach to fashion design that he had first-hand interaction with during his time working at one of its stores as a teenager in Chicago. As the price point of YEEZY is relatively high and restrictive, the partnership is expected to bring the rapper, songwriter, record producer, composer, entrepreneur and fashion designer’s offerings to a larger audience.

But as news of the lengthy partnership made waves across the fashion world, many began to wonder about the Gap‘s collaboration with designer Telfar Clemens. The outbreak of the Coronavirus (COVID-19) pandemic shuttered most of Gap’s retail locations that made up a large portion of sales and forced the cancelation of supplier orders for summer and fall deliveries. Included in the mix was the Telfar collaboration.

According to Diet Prada, Gap sent an email to Telfar noting that the team-up would need to be pushed to 2021 with contracts adjusted to reflect the change. In a follow-up, Telfar was offered 25 percent of the design fee to serve as an advance for work completed but inquiries regarding payment status have remained unanswered.
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Reaching out to a source close to Telfar, it is confirmed that Gap ceased communication in mid-March following an indefinite postponement of the deal. Going on to reveal that the payment for the partnership and a postponement of the fee offered had not been made. Closing with a note that the team had no prior knowledge of Kanye West’s YEEZY Gap partnership.

At this time Gap’s PR has declined to comment on the matter, stay tuned for more details at the story develops.

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