The New Issue Of Italian ‘Vogue’ Has Replaced Glossy Fashion Shoots With Illustrations
Fashion magazines’ September issues are renowned for being especially heavy due to coverage of the new season’s collections and campaign ads. Nonetheless, they offer insight into the scale of the resources spent on production.
For the January issue, Vogue Italia instead asked seven artists — David Salle, Vanessa Beecroft, Cassi Namoda, Milo Manara, Delphine Desane, Paolo Ventura, and Yoshitaka Amano — to each draw a cover, each piece featuring a model wearing Gucci clothes. The resulting images span the mediums of painting, drawing, graphic design, comic book design and collage.
“The challenge was to prove it is possible to show clothes without photographing them,” Farneti wrote in an Instagram post unveiling the covers. “This is a first… Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue Italia in which photography is not the primary visual medium has ever been printed.”
Founded in 1892, Vogue‘s earliest covers were all illustrated; the magazine later became one of the first periodicals to run a cover with a color photograph in 1932, per the New York Times, amid a larger gravitation towards photography. Vogue Italia‘s January cover is the first time the brand has had an illustrated cover since “the introduction of photography in its pages in the early 20th century,” according to Condé Nast.
Farneti also wrote that the money saved by not producing photoshoots will be donated to the restoration of the Fondazione Querini Stampalia in Venice, Italy. The museum has been damaged by recent flooding, which scientists argue has been worsened by climate change.
Condé Nast said the issue is just one example of efforts being undertaken by the brand to be more sustainable — for example, Vogue Italia will reportedly change its packaging to 100% compostable plastic wrap in the next year. In December 2019, all 25 editors-in-chief of Vogue brands signed a new set of principles, which included a commitment to sustainability.
See all seven illustrated covers below:
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