If a brand is going to enlist celebrity endorsement, then it better follow in the footsteps of Demna‘s Balenciaga, which has officially added Kim Kardashian to its ever-growing roster of muses.

In recent times, Kim Kardashian has been a fan of Balenciaga more than ever. She’s been spotted wearing the label’s $23,000 USD Boxy Fake Fur Coat and the fashion icon, Instagram influencer, SKIMS founder, and ex-wife of Kanye West also donned a full Demna-designed look for the Met Gala. On the topic of ‘Ye, Kim became increasingly closer to the brand in alignment with Kanye’s ever-growing appreciation for Balenciaga — and now, Kim joins the likes of Justin Bieber as a friend of the brand, officially.

The campaign, which released today on the then-wiped-out Balenciaga Instagram account, sees Kim Kardashian wearing various new-season looks. This includes a faux leopard fur Hourglass coat paired with Cagole boots and a Le Cagole bag, another look centered around the logo-adorned Sock Booties that are worn with black Pantaleggings and the Falkon Bodysuit, and a final ensemble focused on the black Hourglass coat and a white crocodile-effect Hourglass bag, with all of the images being shot in her Calabasas home.

Balenciaga’s campaign continues with shots of the French actress Isabelle Huppert and the models Tommy Blue and Marie-Agnès Diene, with the latter appearing in her studio. The campaign can be seen above and caught IRL at Théâtre de la Ville in the heart of Paris.

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