Russia’s invasion of Ukraine has had wide-reaching consequences, particularly for Ukrainians currently inside their war-torn country and those seeking shelter elsewhere. Support for Ukraine has poured in from around the world and across industries, with fashion brands like LVMH, LOEWE, Burberry, Acne Studios, the OTB Group and many others raising millions for critical aid efforts.

1Granary, the platform created by Central Saint Martins students that supports emerging talent, published an open letter to the fashion industry encouraging unity in demanding sanctions against Russia. Since then, many companies have heeded the call – YNAP has stopped shipping to Russia, H&M has temporarily paused all sales to Russia and Ganni has stopped trading with Russia, among other brands taking action. Paris Fashion Week also served as a platform to further raise awareness — Nanushka took the runway in support of Ukraine, BOTTER presented a beaded leather jacket displaying the statement “NO WAR” and Heliot Emil has said it will donate 100% of its Fall/Winter 2022 pre-order profits to aid the humanitarian crisis.

As the situation in Ukraine continues to deteriorate, a number of labels have launched homegrown initiatives to support those in need. Rowing Blazers has already sold out of its benefit tee while footwear brand Grenson has introduced its special-edition “66” sneaker to help raise funds.

For more on FASHION, follow us on Instagram @fashionpivot | Twitter: @fashionpivott | Facebook: Fashio0npivott|
If you have a story or suggestion, Email: info@fashionpivot.com
Leave your views in the comment box below